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Welcome!

SAARF

SAARF® is the name by which the South African Audience Research Foundation is familiarly known (following a name change in July 2012 from the South African Advertising Research Foundation, to correctly reflect what the company does: audience research).  SAARF's main objective is to direct and publish media audience and product/brand research for the benefit of its stake-holders, thereby providing data for target marketing and a common currency for the buying and selling of media space and time. SAARF has thus the responsibility to measure the audiences of all traditional media such as newspapers, magazines, radio, television, cinema and out of home media. This is done by ensuring that the necessary joint industry research surveys are conducted every year to provide updated audience information for all traditional media (AMPS, RAMS, TAMS and OHMS).

Where to find media audiences, products and brands

Community Radio Listening (RAMS)
Commercial Radio Listening (RAMS)
TV Viewing (TAMS)
Magazine Reading (AMPS)
Newspaper Reading (AMPS)
Cinema Attendance (AMPS)
Out of Home Media (AMPS)
Products and Brands (Branded AMPS)

Free Data

 

Latest News Release:

 

New LSM Dashboard

Article on Changes to TAMS 7 February 2014

Appendix A Test Data for TAMS 2013A

TAMS Panel Expansion Final 06.02.2014


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Order Publications

Order forms

SAARF Events and Training

SAARF Training Seminars

LSM Training

Released dates

PAMRO Membership Registration - March 2014

PAMRO 2014 - First Call for Papers

 

International Liaison


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